The American Cider Association last month launched a digital Virginia Cider Trail to encourage Virginians and visitors to explore the commonwealth’s hard cideries—including three stops in Loudoun
The free program includes a mobile exclusive passport of a curated collection of 29 Virginia cideries, with many offering special deals and discounts that guests may redeem during their visits. The trail is a year-long offering that will run through June 25, 2023, and more cideries are expected to join throughout the year.
In Loudoun, stops include Henway Hard Cider in Bluemont, Mt. Defiance Cidery and Distillery Cider Barn in Middleburg, and Wild Hare Cider Cabin in Leesburg.
The platform uses geospatial technology allowing users to check in and record visits to count towards prizes and redeem any available special discounts. The first 100 people to check-in to 10 locations will win a “Virginia is for Cider Lovers” medal. Each check-in also enters users into a grand prize raffle for a chance to win a Cidery Airbnb stay at the end of the year or a Virginia Cider Trail hooded sweatshirt at the end of each quarter.
Funding for the project was made possible by the U.S. Department of Agriculture’s Agricultural Marketing Service/
Learn more at ciderculture.com.