For three decades, Leesburg’s annual Flower and Garden Festival has drawn huge crowds the historic district. With COVID restrictions still in effect, the festival will be open only to a fraction of the 30,000 visitors who typically attend and it won’t be held in the downtown area. 

However, the town’s Department of Economic Development is teaming up with downtown retailers, restaurants and breweries to provide extra incentives for fairgoers to extend their visits beyond the festival grounds. 

“The annual Flower and Garden Festival is a very popular event, bringing local residents, as well as visitors from around the region to Leesburg.  Its popularity has also meant a lot to the local business community, as it draws clients and patrons downtown,” Economic Development Director Russell Seymour said. “With the festival being relocated this year to Ida Lee Park due to COVID, our focus quickly became on identifying opportunities to entice attendees to visit Downtown Leesburg. 

More than 30 businesses are offering specials during the festival weekend—some deals will be reserved for those attending the garden show and other will be available to all downtown visitors. 

Discounts range from a half-price Bavarian pretzel at Black Hoof Brewing to a free dessert at King Street Oyster Bar to 20% off all merchandise at Rouge Boutique & Spa—and that’s just in the middle of one block of King Street. 

For a full listing of the discounts, go to